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Legal
Last updated: 17 July 2026

Privacy Policy

Introduction

DealFinder Pro ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information we collect

We collect the following categories of information:

  • Personal information — such as your name, business name, email address, phone number and other details you provide when signing up or contacting us.
  • Payment information — payments are processed securely by Stripe. Full card details are handled and stored by Stripe under PCI-DSS standards and are never stored on DealFinder Pro servers.
  • Website analytics — anonymised usage data such as pages visited, device type, browser and approximate location, used to improve the service.
  • Cookies — small data files stored on your device. See our Cookie Policy for details.
  • Email communications — records of emails you send to us and marketing emails you have opted into.
  • WhatsApp Community participation — your WhatsApp phone number and messages you share within the private DealFinder Pro Dealer Community.

2. How we use your information

  • To provide and operate the DealFinder Pro subscription service.
  • To process payments via Stripe and manage your subscription.
  • To share vehicle buying opportunities with you via WhatsApp.
  • To respond to your enquiries and provide customer support.
  • To send important service updates and, where you have opted in, marketing.
  • To improve, secure and develop our service.
  • To comply with our legal and regulatory obligations.

3. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

  • Contract — to provide the service you have subscribed to.
  • Legitimate interests — to operate, secure and improve our service and communicate with customers.
  • Consent — for optional marketing emails and non-essential cookies. You can withdraw consent at any time.
  • Legal obligation — where we are required to keep certain records (e.g. tax and accounting).

4. Sharing your information

We do not sell your personal data. We share information only with trusted service providers (such as Stripe for payments, our email and hosting providers, and WhatsApp for community delivery) and where required by law.

5. Data retention

We retain personal data for as long as needed to provide the service and to comply with legal obligations. Billing and tax records are typically retained for up to 7 years. Account data is deleted or anonymised within a reasonable period after your subscription ends and any outstanding obligations are met.

6. Your GDPR rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data ("right to be forgotten").
  • Restrict or object to processing.
  • Request data portability.
  • Withdraw consent at any time.
  • Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, email us using the contact details below.

7. Security

We use appropriate technical and organisational measures to protect your data. However, no method of transmission over the internet is 100% secure.

8. Contact

For any privacy-related questions or to exercise your rights, email Josh@dealfinderpro.co.uk.